Ignite FB Tracking PixelGiving Buyers Space to Imagine - Susan Christy
Realty Executives
Giving Buyers Space to Imagine

by Susan Christy 04/14/2019

Most people enjoy surrounding themselves with bright colors. Blues, purples, reds, and greens add personality to your home and bring you joy. They may set off your furniture or your favorite art. When you decorate your own home, you tend towards colors and styles that make you happy. However, as you've probably noticed even in your own family, different colors have different means for each person. While you might love that salmon pink wall, your potential buyer might not be able to get past the cat-food reference.

In addition to simple preference, an estimated ten percent or more of the population suffers from some form of color blindness, and most of them don't even realize it. Two main kinds of color blindness exist: you've probably heard of the more common red/green color blindness, but a blue/yellow color blindness exists as well that confuses blue and yellow with violet. That means the gorgeous pale yellow you chose might look like a bright violet to them. If a buyer knows about their color blindness, they plan for it, but most sufferers have no idea, they've just always seen colors this way.

You don’t want to turn off a promising buyer because you chose colors that were too bright, or didn’t account for variations in color blindness. A lot of buyers may not actually be color blind, but instead, become blinded by your palette. If buyers can't visualize the room with their belongings and their family, they won't want to purchase the home.

The Solution: Go Neutral

In the past, real estate and staging professionals used to solve this problem by asking clients to paint their entire home white. While white will still work, you can also benefit from using one of the other modern neutral tones. These off-white and gray sophisticated palettes can compliment your existing furniture and architectural features. Paint manufacturers and interior designers are always trying new neutral tones by adding warm or cool undertones to whites and grays. Check out the latest palettes for your season and use them to keep some color, dimension, and depth to your walls without overpowering your potential buyers' ability to picture the home the way they want it.

One long-lasting trend is to use some darker neutral on the walls balanced by bright white trim. This combination has a brightening effect around window and doors and evokes a warm response in many buyers. Make sure to check the trends in your area, since some regions will prefer one set of neutrals over another. In some areas, soft blues and greens work well for neutral tones.

Talk to your local real estate professional about the best painting choices for your property before investing in ten gallons of white.

About the Author

Author
Susan Christy

Hello, and thank you for visiting!

When it comes to real estate experience, few compare to Susan Christy. As a full-time Realtor for over 30 years, Susan has been successfully selling and finding homes for her clients since 1987, and her in-depth knowledge of the real estate process is hard to match. There are few challenges Susan hasn’t experienced and successfully resolved. She has not only the expertise to seamlessly close a real estate transaction, but the personal skills to instill a comfortable confidence, putting her clients at ease. She carefully listens, puts a plan in place, and follows through to the close of escrow and beyond. Susan is the real estate professional with the tact and skill to negotiate the highest return for her sellers and best possible price for her buyers: the true professional you want on your side.  

Susan holds a Bachelor’s degree in Psychology and a Master’s Degree in Education from Arizona State University and taught special education for four years prior to beginning her real estate career in 1987. She was raised in the Arcadia area of East Phoenix, where she has also raised her two daughters. Susan has been affiliated with Realty Executives for over 20 years, among the most highly respected real estate brokerages in Arizona, and has garnered many honors for superior sales performance, including the Phoenix Association of Realtors President’s Roundtable, Realty Executives 100% Club and Executive Club awards and the Realtor.com Online Marketing Award of Excellence. In addition, her superior performance has earned her membership in the Top Agent Network (TAN), as well as the CLHMS (Certified Luxury Home Marketing Specialist) and National Association of Realtors BPOR (Broker Price Opinion Resource) designations. She maintains active membership in the Luxury Home Tour Inc. of Arizona and the Arcadia Camelback Tour.  

Specializing in Phoenix, Arcadia, Scottsdale, and Paradise Valley, but experienced and able to assist with real estate needs in nearly all areas of the Valley, her goal is to provide superior service second to none. Her clients can expect expert representation, communication, and negotiation skills from contract to close, intensive attention to detail throughout all phases of the real estate transaction, and above all, integrity and professionalism. She is: Client Focused. Results Driven. Please feel free to contact Susan at any time to discuss how she can best assist you with your real estate needs.